dimanche 10 janvier 2010

cllient+message+target audience=format

The Brief:
We had to produce and presente a piece of creative graphic communication and supporting reserch that meets requirements of a client, communicates a particular Message and meets of a Target audience.
The teacher proposed us a litle game who was quite interesting because it's show us the reallity of a working environment. You don't really choose with who you work ,whish message you will give.
Using the Hasard, my client was :"Pressure Group", my Message: "Become Greener", and my Target Audience: "5-10 years old".

I decided to work with GreenPeace because everyone knows a bit about this activist group and it's more easy for children to understand.
  • What's greenpeace do
  • Why
  • What they want
  • Where they are
  • the thinking

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